Communication Manager

About us: iconic brand, tiny company.

Polaroid was founded in 1937 by one of the most seminal innovators of the 20th century, Edwin Land. His motto was, “dont undertake a project unless it is manifestly important and nearly impossible.” In 2008, Polaroid shuttered its last factory but a group of diehard fans came together as The Impossible Project to save instant film. Over 10 years later that startup acquired what was left of Polaroid and today were again a small group of people passionate about empowering creators to change the world in the name of Polaroid.

Job Summary: As Communications Manager, you will develop and implement a Global Earned Media strategy with a focus on both product and brand. You will lead global strategic planning, execution in EU, and alignment with marketing teams in other key markets (focusing on the US and APAC). You will drive media pitching process and influencer engagement, ensuring Polaroids brand voice is articulated across diverse storytelling angles - from tech and science to creative culture.

In this role, you will proactively identify new media opportunities, foster relationships with key press and influencers, and expand Polaroids presence across emerging channels.

Our ideal candidate is a proactive and agile self-starter with a strong storytelling mindset and a deep understanding of culture and the modern media landscape. They excel at managing multiple workstreams, thrive in a fast-paced environment, and collaborate effectively within a small, dynamic team to drive impactful results.

This position is based in Amsterdam HQ, reporting to the Director of Integrated Marketing Communications.

Key Responsibilities:

• Lead and implement Polaroids earned media strategy, focusing on press, influencer engagement, and brand advocacy.

• Manage and execute communications plans for key brand and product launches, maintaining an integrated communications calendar.

• Identify and maximize key storytelling opportunities, news generating moments and creative content collaborations to make Polaroid culturally relevant and visible.

• Create real-life product experiences, working with key tech, lifestyle media, and influencers to drive product communications and reviews strategy.

• Develop high-impact press materials tailored for key markets.

• Oversee execution in EU markets while ensuring alignment with teams in the US and APAC.

• Support growth of Communications Coordinator.

• Manage external agencies effectively, from briefing to execution and reporting.

• Define KPIs, measure impact, and lead reporting on earned media performance.

Key relationships:

• Communications agencies in key markets

• Brand Strategist & Planner

• Press & Influencers network

• Regional Marketing Managers

• Creators Marketing Manager

• Social Media Manager

• Wholesale Marketing and DTC

Required Skills and Experience:

• 5+ years experience in communications, PR, or earned media within a storytelling-driven brand or agency. Consumer electronics experience is a plus.

• Strong understanding of global media and content creators landscape, and cultural trends.

• Creative storyteller and big picture thinker.

• Experience managing multiple projects, collaborating cross-functionally, prioritizing, and leading external partners.

• Strong briefing skills - able to inspire agencies and drive high-quality execution.

• Excellent copywriting skills: from press materials to corporate messaging; Fluency in English.

• Analytical mindset, understanding of metrics and working towards impact vs. reach.

• Passion for photography, creative culture, and innovation.

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