Aftersales Training Expert

Are you passionate about understanding B2B target audiences? Do you possess strong social and analytical skills? Join us at aanmelder.nl, a dynamic software and hardware partner for B2B event organizers. We are seeking an enthusiastic student to delve into the world of lead generation by conducting in-depth research on our target audience.

Full-time · Delft

"Lead generation in B2B is often complex because the decision making process within organizations involves a varied number of people with multiple functions, specializations, authority levels, goals and challenges. And we’re not even getting started about the varied range of tasks or the internal communication within organizations."

That’s where you come in

aanmelder.nl focusses on two main buyers in the DMU and we need a fresh set of eyes - with strong social ánd analytical skills - to help us gain a better understanding of our buyers, their responsibilities, jobs, pains and gains and more. This so that we can gain a better understanding of our product USPs for these audiences ánd improve our communication and activities towards potential customers.

We’d like one enthusiastic student to help us develop a clear understanding (e.g. in the form of a delivered persona) of one of our two buyers and a tailored advice. Excited? So are we! We’re an enthusiastic and ambitious scale-up organization, meaning that if you deliver valuable audience research, chances are that you will see your team eager to optimize our marketing efforts based on your research.

For your research, you will be part of the marketing team and will be under the guidance of our marketing manager. However, we’ve made sure that our experienced UX researcher is also available for additional support or brainstorming.

Responsibilities

• Develop a comprehensive understanding of one of our two main buyers
• Create a detailed persona and provide tailored insights and recommendations
• Work closely with the marketing team under the guidance of our Marketing Manager

About our company

If you apply for this vacancy, you’ll be the fifth member of our young, but experienced marketing team. We’re situated in the heart of Delft near the train station. We frequently organize outings where you’ll of course be a part off and we offer free lunch at the office, where we speak both Dutch and English. Of course we also offer a ‘stagevergoeding’ or internship compensation.

aanmelder.nl is a software and hardware partner for B2B event organizers. We have helped organizers from various organizations, like the Hogeschool Rotterdam, Ikea, Spar and the Rijksoverheid, realize over 70.000 events - and counting.

Our mission is to empower B2B event organizers with a suite of proven, comprehensive, and easy-to-use products, enabling them to create successful and professional events from start to finish with ease. Our products range from registration and ticketing software to live streaming service.