Programmatic Display Lead

Who we are

Artefact is a leading global consulting company dedicated to accelerating the adoption of data and AI to positively impact people and organizations. We specialize in data transformation and data marketing to drive tangible business results across the entire enterprise value chain.

Artefact offers the most comprehensive set of data-driven solutions per industry, built on deep data science and cutting-edge AI technologies, delivering AI projects at scale in all industry sectors. From strategy to operations, we offer an end-to-end approach and solutions: data strategy, data quality and governance, data platforms, AI Factory, data-driven customer experience and marketing ROI.

Our 1500+ employees operate in 20 countries (Europe, Asia, Americas, Middle East, Africa) and we partner with 1000 clients, including some of the worlds top 300 brands such as Samsung, LOréal and Sanofi.

Artefact Benelux is looking for an ambitious Senior Programmatic Display Consultant to lead our programmatic display & video offering in our Utrecht office.

The role

You are part of the overall Digital & Data Marketing team, and a key player in the Programmatic Display & Video team. Together you deliver best-in-class media strategy, audience management and innovative campaigns across display and video platforms.

You are responsible for driving branding and performance outcomes for our national and international clients together with the broader paid media team and client strategist. As a local Google Marketing Platform reseller, our business has a strong relationship with Google and detailed knowledge of the Google Tech Stack. We run great campaigns but are also happy to onboard clients into the GMP platform and consult them on best-in-class set-up, media & audience strategy and deliver support for their in-house team.

Next to working with Google tech stack such as Google Display Ads, DV 360, CM 360 and GA 360 we work with local publishers and other programmatic display solutions. Artefact is tool and publisher agnostic and always looking for the best results for our clients.

What you will be doing

• Identify customer objectives and translate into communication and online marketing strategy (media mix, KPI setting, mediaplan)
• Build and implement programmatic display & video strategy (on and/or campaign driven)
• Client lead activities such as client relationship management
• Advice on display and video in the total brand & performance marketing strategy
• Manage audiences & publishers & DSPs such DV 360, Google Display/Video Ads, Amazon DSP and publishers (DPG, RTL etc)
• Manage day to day programmatic display campaigns for your client and directly exchange with them. You will be the clients main point of contact!
• Give operational recommendations (e.g. budgets, frequency, audiences)
• Develop and guide junior/medior display specialist
• Elaborate on detailed reporting and analysis in DV 360, CM 360, Amazon DSP and present the results to your client in a wider media strategy context
• Share and exchange with the display team on your work and be a referent on your topics
• Onboard clients on Google Marketing Platform. Provide support on account creation and integration of GMP into the broader digital ecosystem

Your Skills

• You have at least 3-4 years of experience in a similar position ideally within an online advertising agency.
• Proven knowledge and understanding of programmatic display concepts (Budgets, Bids, Landscape, KPIs, Floodlights, Audiences etc.) and interfaces (Google Display ads, DV360, Campaign Manager 360)
• Knowledge of the publisher and DSP environment in Netherlands
• Good skills in Google Analytics and data visualisation in Excel, Looker Studio or other
• Knowledge of attribution and tracking principles (CM 360, GA 360, Facebook etc)
• Understanding of possibilities and limitations of DMP and CDP concepts.
• Excellent communication and synthesis skills (written & oral), mastery of MS Office (PPT, Excel)
• You are fluent in Dutch and English.

Why you should join us

• You will be working in a diverse, agile environment in a fast-growing organization.
• Learning and development: You will be given the opportunity to work with major advertisers and brands on a national and international level.
• Culture: We believe in collaboration, bringing talented people together, and learning from each other. We are international, have fun coworkers, an informal environment, and a flat organization.
• Excellent benefits package: competitive salary, telephone & travel reimbursements, remote work allowance, and a discount on a Onefit membership;
• A hybrid work environment;
• Lunch: an extensive organic buffet is offered in the office every day with soups, the meal of the day, and salads;
• Once a week, our office physiotherapist can offer you a relaxing massage.
• The office is located centrally in Utrecht, conveniently next to the station.