Assistant Manager CRM Communications Europe

Join adidas Europe and shape the future! For over 75 years, our European heritage has been a fusion of culture and innovation, driving global sports trends. Our offices, from Herzogenaurach to London, Berlin, Amsterdam, Warsaw, Athens, Milan, Manchester and Paris, are centers of creativity and collaboration. We aim to be Europes best sports brand, seeking pioneers and visionaries to join our bold journey. At adidas, youre not just getting a job; youre invited to make a global impact, joining a team that values creativity, courage and innovation. Are you ready to be part of our journey?
As an Assistant Manager CRM Communications at adidas you are responsible for the day-to-day, hands- on execution of personalized email marketing campaigns! This role works for the adidas brand and ensures the ownership of end-to-end delivery of email newsletter campaigns. This is role is at the coal face of email delivery and it’s your job to get these campaigns out on time. More importantly that they are delivered in the most awesome way possible that is in line with adidas brand standards. Our email newsletters are one of the main touchpoints with our customers, which then makes you a very important part of the team.
Key Responsibilities
Scope: Owning day-to-day, hands-on execution of personalized email marketing campaigns Process Definition & Documentation

• Support the Campaign manager in the total end-to-end process of email/campaign creation
• Provide input and assistance with the creation of newsletter campaigns for the adidas brand which specifically includes:
  • Coordinating with creative team on preparing email newsletters
  • Working with local markets on providing feedback
  • Prepping the campaigns online and working with external agency on ensuring everything has been checked and is ready to be sent
  • Analyze and report on campaign performance

Continuous Improvement

• improvement opportunities and contribute to finding respective solutions to improved email communication.
• Participate in process reviews involving all relevant stakeholders to collect appropriate feedback and define/enrich a backlog of improvements.
• Define change requests for new functionalities in sufficient detail for qualification and solution selection Document their implementation.
• Contribute to standard best practices and control methods.

KEY RELATIONSHIPS

• Wider Digital Activation Teams
• Personalization team
• Digital Creative Services
• Operations & Services Team
• Local Markets/Countries
• Global IT
• External vendors

Education & Experience

• 2+ years of experience in a Digital and/or eCommerce environment

• In-depth understanding of CRM channels (e.g. campaign creation and execution, measurement metrics, AB testing, etc.)

• Having hands-on experience executing CRM email and push marketing campaigns in a multi-country and multi-language environment

• Experience in managing highly complex processes, involving multiple teams in different geographies

• Experience in product management and/or working using agile/SCRUM methodologies

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need..

OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.

INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.

TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.

INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.

RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER. JOB TITLE: Assistant Manager CRM Communications Europe BRAND: adidas LOCATION: Amsterdam TEAM: Digital STATE: NH COUNTRY/REGION: NL CONTRACT TYPE: Full time NUMBER: 512243 DATE: Jun 13, 2024