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Brand Manager Nuts and Seeds BeNeLux

PepsiCo | 3521 Utrecht Binnenstad | NL

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Overview: The Brand Manager Nuts and Seeds BNL works together with the Senior Brand Manager Nuts & Seeds BNL and reports into the Sr Marketing Manager Other Savoury & Grains NE. You will be responsible for the development of the short- & mid-term brand strategy, business performance, execution of the marketing plan of Duyvis with a clear focus to accelerate growth. NL is Create market for Duyvis, with communication and innovation development managed within BU for end-to-end management. In this role you are responsible for identifying growth opportunities based on consumer and market insights and translating these into a marketing strategy for Duyvis BNL. This includes the ‘end-to-end development of new products (in collaboration with R&D and production) and communication/activation support to realize targets on Business Unit level and future growth of the brand within the cross-functional growth platforms from PepsiCo. Responsibilities: Marketing Plan (AOP)
  • Development of brand strategy and yearly action plan for Nuts (Duyvis) within BNL, via close cross-functional collaboration.
  • Delivery of annual business objectives (Net Revenue, Share of Market, and Profit), by excellent execution of holistic multi-market calendar initiatives.
  • Successfully support New Product Development to achieve sustainable in-market results and accelerating portfolio performance.
  • Tracking brand performance (Brand Mind Share, Household Penetration, NPD, business) and course correct when needed.
Innovation Development:
  • End-to-end innovation development within Nuts & Seeds, including ideation, concept development, briefing / follow-up for creation of product and associated packaging (format & design).
  • Ultimately responsible for project management of NPDs according to PepsiCo gate process (Accolade) in close coordination with Commercialization / Legal / Regulatory / Packaging / R&D / Finance and creative agencies.
  • Sharing relevant input within the broader commercial team (Shopper Insights, Shopper Marketing, Sales).
  • Responsible for realization of all these initiatives within the intended timing and quality requirements.
Brand Growth Strategy
  • Identify (future) consumer needs / portfolio gaps in consultation with Consumer Insights and R&D, to develop an innovation strategy that fits within the total brand strategy of Duyvis (incl. Planet+).
  • Responsible for the innovation funnel and coordination with key stakeholders within the cross-functional team.
  • Responsible for the long-term innovation calendar and development of new products for Duyvis.
Communication Plan
  • Locally lead media and support plans, including Duyvis end-to-end campaign development and media planning via creative agencies.
  • Ensures all branded assets, including pack designs, are optimized and locally relevant within broader Snacks portfolio strategy.
Functional Responsibilities
  • Budget accountability, responsible for budget management and reporting (working closely with Finance / GBS).
  • Working with local (creative) agency teams on campaign development and pack design amongst others.
  • Embrace holistic thinking, developing an optimal cooperation and integration of the Duyvis plans within the total Snacks Marketing, Shopper Marketing and Category Management teams across BNL.
  • Establish and maintain a network with Benenuts/Twinuts (France), Thats Nuts (UK), and global Nuts & Seeds clusters, to exchange knowledge and create synergy between the different countries.
Qualifications:
  • Consumer centric thinking
  • Strong understanding of market dynamics / trends
  • Strong strategic / commercial / analytical perspective
  • Strong project management skills
  • Ability to lead cross-functional impact and results
  • Ensure perfect execution of yearly plan
  • University degree in relevant field
  • Previous experience in similar marketing role
  • Fluent Dutch and English, French is pro

Information :

  • Company : PepsiCo
  • Position : Brand Manager Nuts and Seeds BeNeLux
  • Location : 3521 Utrecht Binnenstad
  • Country : NL

How to Submit an Application:

After reading and knowing the criteria and minimum requirements for qualifications that have been explained from the Brand Manager Nuts and Seeds BeNeLux job info - PepsiCo 3521 Utrecht Binnenstad above, thus jobseekers who feel they have not met the requirements including education, age, etc. and really feel interested in the latest job vacancies Brand Manager Nuts and Seeds BeNeLux job info - PepsiCo 3521 Utrecht Binnenstad in 2025-03-06 above, should as soon as possible complete and compile a job application file such as a job application letter, CV or curriculum vitae, FC diploma and transcripts and other supplements as described above, in order to register and take part in the admission selection for new employees in the company referred to, sent via the Next Page link below.

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Post Date : 2025-03-06

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