Writer, Brand Creative, Digital

Nike is not just a brand. Nike is an attitude.

Nike is the most innovative & creative marketing company in the world, and we are at pivotal moment of brand resetting. In driving our WIN NOW strategy, marketing plays a significant role, crafting the brand through distinctive, emotive & impactful stories & experiences that lead the future of sport. We are consumer-led, sport focused, we make Big, Bigger.

As a function within Marketing, Brand Creative is the Art of Storytelling. We are the storytellers. We are the voice of Nikes heart & soul. Its about telling powerful, meaningful stories across the entire brand ecosystem, using all existing and new platforms to inspire, enable and engage athletes*, while driving brand distinction and business impact. We strive to make athletes dreams real, and we are here to only deliver the best world-class work.

The team is based in the Netherlands at the Nike EMEA EHQ.

WHO YOU WILL WORK WITH

This role sits within the Brand Creative team and reports into the Manager, Brand Creative, Digital Writing. Day-to-day youll primarily work with the Digital Impact function within the Brand Creative team as well as the broader BC team where you will collaborate with strategists, writers, designers, art directors and producer on tailored projects. Alongside this team you will develop digital experiences on Nike Platforms ranging from retail experiences, app activations, .com takeovers, consumer events and more.

As a team, we will keep a close connection with our counterpart team in the Global Digital Brand Creative team to ensure consistency and craft across our work, as well as the Digital Brand team to drive projects.

Beyond this core team, your main internal partners are the Consumer Field of Play teams who will build the EMEA strategy. You will also work with a lot of external creative partners, supporting agencies and wider teams in the briefing, concepting and execution of copy-led creative across digital platforms and experiences.

Within the broader Marketing organisation you will work closely with other teams such as Brand Marketing, Digital Marketing and Integrated Media to strategize and complete the annual concept map, developing and delivering creative that answers the brief.

WHO WE ARE LOOKING FOR

As a Brand Creative Digital Writer, you will build the voice that expresses the heart and soul of the Nike brand, leveraging athletes*, products and services to inspire our consumers.

You are a writer and strategist with experience executing across digital platforms. You have experience when it comes to collaborating with other creatives and are familiar working with writers, strategists, designers and producers. You understand and participate in strategic conversations with diverse groups of non-creative partners too.

Strategic and curious, youre not afraid of working within new areas where you can learn and push your thinking to deliver innovative storytelling across digital platforms. Youre great at crafting the detail all the way to delivery and proactively look to build on these skills, and youre able to present your creative ideas articulately to others and implement plans against a clear brief. Besides, you genuinely stay ahead of the best storytelling practices, digital developments and trends, sharing this knowledge and successfully applying it to the work.

Your expertise is on digital ecosystems, and driving best in class strategist/narrative work effectively across .com / App, Social Media and Paid Media through to emerging platforms.

You also bring:

• A minimum 3 years experience in an editorial, strategic, communications or creative capacity at an agency, brand, publisher or platform

• Passion and interest in writing and copywriting, with experience writing for different consumers and contexts

• Experience working on campaigns, from strategy to concept, to premium executions across multiple channels and formats

• A natural interest in emerging technologies and platforms that elevate digital brand experiences

• Adept at finding a sharp POV and interesting ways to engage consumers in a big idea

• Exposure to, and in-depth understanding of EMEA youth behaviour, remaining the pulse of emerging macro and micro content trends

• Fluent in Gen Z consumer behaviour and language, content consumption habits and channels

• Creative development experience across a variety of formats i.e. short & long form video, film, audio, editorial, social, live streaming etc.

• Understanding of the evolving media and content landscape across sport, fashion, lifestyle and sneaker culture

• A passion about sports, the sports lifestyle and the culture around it

WHAT YOU WILL WORK ON

You will work on complex workstreams to create content and elevate pinnacle digital experiences for the brand. This will include:

• Digital Experiences on Nike Platforms ranging from retail experiences, app activations, .com takeovers, consumer events and more.

• Partner closely with Global Creative team to develop and implement digital services and tools in the Geo.

• Support the larger creative team to innovate and drive creative excellence on consumer platforms like TT/META, Gaming, paid media and more.

• Develop first in class creative across our digital consumer touchpoints such as Email / .com / Apps / Membership / Targeted Comms.

• Platform specific asset expertise and creation across varying consumer segments and sports (i.e. TikTok, IG Reels, etc).

• Keeping a pulse of the industry trends and coming with a point of view of how and where Nike should respond creatively.

Application deadline: 17th of March25.