Marketing Intern - July 2024

Posted on April, 25 2024

LOCATION: Netherlands or Singapore

Want to make a positive difference to the future of people and our one shared home, the Earth? Working at WWF could be your opportunity of a lifetime. All around the world, people are waking up to the deepening crisis of nature loss. A growing realisation that nature is our life-support system. And that nobody will be spared from the impacts of its loss. Here at WWF, we are helping to tackle this enormous global challenge. Our people come from hugely diverse backgrounds and with a variety of expertise, ranging from HR and finance to advocacy and conservation science. We welcome applications from anyone who believes they can help us create a better future for people and wildlife. What we do We are an independent conservation organisation, striving to sustain the natural world for the benefit of people and wildlife. From individuals and communities to business and government, we are part of a growing coalition calling on world leaders to set nature on the path to recovery by 2030. Together, we seek to protect and restore natural habitats, stop the mass extinction of wildlife, and make the way we produce and consume sustainable.
This is a maternity cover opportunity, the contract is a fixed term until 31 January 2025.
1 MISSION OF THE DEPARTMENT

• To engage audiences across the globe to accelerate conservation impact and to build the WWF brand.
• To ensure a coherent ‘One Brand, One Voice’ by integrating and supporting the communications functions across the network (Practices and Country Offices)
• To facilitate and coordinate the development and alignment of the WWF network to a global brand and communications strategy
• To provide a centre of excellence to the network and convene the communications community in terms of communications practice, coordination across Practices, techniques, platforms and digital media
• To provide common technology platforms network-wide to enable communication with the audience.

2 MAJOR FUNCTIONS

• Advises and support countries, regions, Practices and focal points upon request to ensure all communications reflect WWF’s brand expression and help position WWF as the most credible conservation organisation;
• Works with the Brand team to ensure WWF’s DNA, visual and verbal identity (as showcased on the brand identity site and Internal brand sites) are relevant to a fast-moving external environment;
• Coordinates global and local research agencies to assist countries in conducting brand research (using the global framework) to inform future strategies; Leading day to day operations related to brand research;
• Conducts regular brand inductions for the network, ensuring alignment with WWFs brand ethos and objectives;
• Gathers essential input from the network and curates a comprehensive "global brand campaign library," a repository for key brand campaigns available for universal use across the organization;
• Facilitates and supports the Corporate Partnerships team’s communication strategy for multi-country partnerships, enhancing visibility and engagement for WWF.
• Maintain the day-to-day activity on WWF Brand Guidelines website
• Maintain the brand zendesk to answer queries from the network
• Keeps the comms and marketing and all associated brand portal up-to-date and useful for the community of communicators
• Co-ordinates and manages multi-country partnerships that increase visibility and engagement for WWF and Earth Hour.

3 Major Duties and Responsibilities

• Support NOs, POs and Practices in implementing the brand strategy and ensuring all communications reflect the brand positioning for WWF.
• Manage and develop international relationships with external partners and agencies;
• Gather, assess and share marketing efforts from NOs, POs and Practices for the benefit of the region and the wider WWF Network (shared through One WWF);
• Provide support and guidance to WWF International and to the Network on trademark issues, working closely with Legal.

4 PROFILE
Required Qualifications:

• A relevant qualification and/or at least five years’ experience in brand strategy, advertising, digital media or more general communications;
• Experience or working in an international environment;

Required Skills and Competencies:

• A solid understanding of branding, marketing and communications;
• Understanding of digital media
• Strong project management skills with a track record of achieving results;
• A sound understanding of how to manage colleagues within a network setting - an ability to manage and lead though encouragement and ‘selling’ of ideas;
• Excellent written and verbal communication skills with perfect command of English;
• Detail oriented, customer focussed and ability to manage different tasks simultaneously;
• Creative and flexible; good team-player;
• Embraces the WWF mission and values of the organization: Courage, Integrity, Respect & Collaboration.

5 WORKING RELATIONSHIPS
Internal: Interacts frequently with other departments at WWF International as well as Nos, POs and Practices.
External: Brand extension agencies; Communications agencies, Design agencies, Market researchers.
How to apply
Only one single document can be uploaded through our platform. Please upload your covering letter and CV in English as one file. We will not accept applications without CV and Covering Letter. Deadline for applications: by 9 May 2024. Early application is encouraged as we will review applications throughout the advertising period and reserve the right to close the advert early.
WWF is an equal opportunity employer and committed to having a diverse workforce. WWF promotes affirmative action to assure equal employment opportunities for all qualified individuals regardless of age, race, color, sex, religion, national origin, disability, or veteran status.In the administration of its employment policies and practices, WWF does not discriminate on the basis of race, color, religion, sex, national origin, citizenship, age, personal appearance, family responsibilities, sexual orientation, gender identity, marital status, disability, veteran status, matriculation, political affiliation, or genetic information.