Omnichannel Manager HP MIDI

WHO ARE WE?

ROPU MIDI is a Regional Operating Unit consisting of 8 mid-sized European countries: Belgium, Denmark, Finland, Greece, Norway, Portugal, Sweden, and The Netherlands. MIDI is a multicultural and diverse work environment. More than 1.800 employees are striving to work together to improve lives for patients and animals in our region .

THE OPPORTUNITY

As the Omnichannel Manager HP MIDI , you will play a key role by preparing the organization to make the next step into omnichannel ! You will act as a consultant for the Cardio-Renal-Metabolic (CRM) therapeutic area regarding multichannel (with a focus on digital) transformation platforms and initiatives.

Besides, you will plan, develop, execute, track, and optimize the respective digital marketing activities (websites, emails, social media, surveys…) to ensure efficient and effective use of channels by the TAs. In order to do this, you will review all digital content for optimized customer journeys and support the local adoption of platforms & channels.

This role is based in our office in Amsterdam , in the new EDGE Amsterdam West , a building with a modern and very sustainable architecture. You will report directly to the Marketing Team Leader (CRM) HP MIDI.

YOUR KEY RESPONSIBILITIES

• Act as a consultant supporting end-to-end campaign management.
• Be the consultant for all TA related omnichannel topics to the regional head quarter team and support the OCM in the countries.
• Supports Integrated Customer Plan (ICP) creation & the implementation of digital projects.
• Act as an enabler to deliver truly omnichannel focused activities.
• Plan and execute therapeutic area-overarching and multi-brand and regional (MIDI) campaigns with brand teams.
• Adoption of content platforms, content strategy & channels.
• Review and consult digital content (e.g. design and wording of email, websites, social media posts).
• Drive insightful performance follow-up for delivered activities.
• Act as an interface between TA, GoToMarket and external agencies in case of digital related activities (e.g. data exchange).
• Ensure a customer experience that drives the desired behavior throughout the customer journey, as well as is giving the organization all ingredients to continue to do so.
• Analyzes data & adapts multi-channel plans based on insights derived out of data.

WHAT YOU SHOULD BRING TO THE TEAM

• Bachelor’s or Master’s degree in business administration or digital marketing .
• At least 5 years of digital marketing experience.
• Experience in the pharmaceutical industry is a plus (in particular marketing, sales or MSL experience).
• Excellent command of the English language.
• Experience in (agile) Project Management.
• Experience with digital marketing tools
• Hands-on experience with multichannel management including digital projects.
• Experience in website content creation and in planning, executing digital campaigns.
• You are a team player who enjoys working in a diverse environment and values strong cross-functional relationships.
• You are agile in learning new tools and systems and passionate about communicating your vision to the team.
• You see yourself as a digital savvy.
• Ability to influence a wide range of (internal and external) stakeholders in a matrix organization.
• Familiar with legal requirements on communication with external stakeholders and General Data Protection Regulation (GDPR) Compliance .
• Lastly, you are innovative, curious, and eager to achieve results.
• Strong communication, influencing and facilitation skills.

WHAT WILL YOU GET IN RETURN?

Next to working in a Global Top Employer certified company that offers you the opportunity to develop and challenge yourself while learning from a fast-paced environment of our European MIDI region:

• Be part of a wellbeing-oriented organization (Premium access to Headspace , OpenUP , ongoing support and initiatives related to ways of working to help our employees to stay healthy and constantly improve the physical, emotional, mental, and spiritual well-being)
• Customized Development plan based on your role and aspirations, with several learning platforms such as LinkedIn Learning Premium, and access to international development opportunities and language classes + training programs
• A competitive salary range based on seniority and skills (plus annual bonus, 8% holiday pay and a company pension scheme)
• Green mobility package where you get compensated even for cycling to the office
• Hybrid workplace model - flexibility to work from home within the respective country and the office and 31 vacation days to re-energize
A very diverse team (currently over 40 nationalities) that enjoys fun activities and celebrations (e.g., Team events, Christmas Party) and values a respectful working atmosphere!

What’s next?

We will have a look at your CV and cover letter. If we see a match, we will invite you for a video call interview to get to know each other. Are we still positive? We might schedule a second interview and possibly a small Business Case. We will keep you posted during the process!

If you have any questions related to the recruitment process, please do not hesitate to contact Talent Acquisition MIDI: TalentAcquisitionMIDI.EU@boehringer-ingelheim.com

DIVERSITY & INCLUSION

At Boehringer Ingelheim we share the opinion that diversity and inclusion is essential for the growth of our business and that our strengths and competitive advantage are also the result of the diversity of our company - diversity across the three dimensions of inclusion: Gender, Geography and Generation. Our people are part of a deep-rooted, family company philosophy that welcomes everyone! We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.

Screening:

In order to comply with applicable export control laws, Boehringer Ingelheim periodically screens business relations (including job applicants) against sanctioned party lists (“SPL”). These checks may be performed by Boehringer Ingelheim or by any of its Affiliates. You acknowledge that Boehringer Ingelheim and/or its Affiliates will screen you against SPL and that for this purpose your personal data may be processed in relevant databases, including databases of third-party vendors that perform SPL screening for or on behalf of Boehringer Ingelheim or its Affiliates which may be located or accessible outside the EU. Boehringer Ingelheim is committed to ensuring an adequate level of protection of your personal data.