Content Marketing Specialist

The Job The Content Marketing Specialist is responsible for developing and maintaining a strong, consistent content presence across our E-commerce platforms. This role brings creativity to our digital presence, ensuring content resonates with audiences while staying true to our brand partners identity. Working closely with the wider Ecom team and our partners, such as Manchester City, Aston Martin F1, and BMW, the role ensures that their brands are authentically represented in campaigns, product launches, and digital activations. Whether its creating compelling product narratives, enhancing campaign visuals, or innovating content formats, the Content Marketing Specialist brings every touchpoint to life. The role also collaborates with internal teams to develop innovative content strategies, experiment with new formats, and optimize digital storytelling to drive engagement and conversion. Your Mission Content Strategy & Execution

• Develop and maintain the content and campaign calendar for all digital and e-commerce platforms, ensuring alignment with business priorities, seasonal campaigns, and brand objectives.
• Act as the primary point of contact for internal teams and external brand partners (e.g., Manchester City, Aston Martin F1, BMW) to align on key campaign moments and content needs.
• Ensure all planned content is delivered on time, in the right formats, and optimized for each platform (web, email, social, e-commerce).

Content Deployment & Optimization

• Ensure the correct and high-quality execution of campaigns across digital channels, following brand guidelines and business requirements, as well as SEO, engagement, and conversion tactics.
• Upload and update campaign assets on e-commerce platforms, including homepage banners, landing pages, promotional sections, and other key digital touchpoints, ensuring accuracy and consistency.
• Work closely with the marketing team, designers, and performance marketing teams to ensure all content elements (text, visuals, metadata) are correctly implemented and optimized for engagement and conversion.

Performance Analysis & Continuous Improvement

• Track and analyze content performance metrics (e.g., engagement rates, organic traffic, conversion rates) to refine content strategies.
• Conduct A/B tests to optimize headlines, imagery, and messaging for higher impact.
• Provide actionable insights to improve future content execution and performance.

Your Talent

• Bachelors or Masters degree in Marketing, Communication, Digital Media, Business, or a related field.;
• 3 to 6 years of experience in E-commerce content management, digital marketing, or campaign execution;
• Proven experience managing and deploying content on e-commerce platforms (e.g., homepage updates, landing pages, campaign banners);
• Experience collaborating with brand partners, designers, and performance marketing teams to ensure aligned and optimized content;
• Experience with CMS or e-commerce platforms. Salesforce Commerce Cloud experience is a strong plus;
• Familiarity with SEO principles, structured content, and metadata best practices for content optimization;
• Proficiency in English (spoken and written);
• Ability to plan, implement, and maintain content across digital and e-commerce platforms;
• Ensures all assets are accurately uploaded, formatted, and aligned with brand guidelines;
• Comfortable working with CMS and e-commerce platforms to manage content updates and campaign rollouts;
• Collaboration & Communication - Works effectively with internal marketing teams, designers, and external brand partners;
• Ability to track and assess content performance, identifying opportunities for improvement;
• Takes initiative in optimizing content deployment processes and improving content quality.

We Offer

• Jaarcontract met uitzicht op een vast dienstverband;
• Salaris per maand op basis van 38 uur per week, afhankelijk van opleiding en ervaring;
• Onze salarissen worden betaald op basis van 38 uur per week, maar we werken 40 uur per week. Je mag daarom kiezen tussen extra veel vakantiedagen; 40 per jaar óf je kiest voor een 40-urig salaris per maand met alsnog 28 vakantiedagen. Je kunt elk half jaar switchen in deze keuze;
• Jaarlijkse bonusregeling;
• New hires (introductie) dagen met alle nieuwe collegas van alle kantoren wereldwijd;
• Zeer groot aanbod aan e-learnings en een trainingsaanbod voor persoonlijke ontwikkeling;
• Genoeg gratis fruit voor je dagelijkse vitamientjes;
• Gezamenlijke lunch tegen lage kosten;
• Keuze tussen een lease-fiets, NS Business Card of als je met de auto komt een reiskostenvergoeding van € 0,23 per km (>10km);
• 8% vakantietoeslag, medewerker verzekeringen en een goede pensioenregeling;
• Personeelskorting op de websites van PUMA, Levis, Fuelforfans and BMW Lifestyle;
• Hybrid working. Op fulltime basis 3 dagen op kantoor en 2 dagen thuis (incl. thuiswerkvergoeding);
• Flexibele werktijden, moderne werkruimte en een goede werksfeer;
• Internationale werkomgeving met collegas met meer dan 50 verschillende nationaliteiten;
• Vitaliteitsactiviteiten zoals yoga, pilates en bootcamp;
• Sociaal maatschappelijk betrokken via onze stichd impact tool in samenwerking met NLvoorElkaar;
• stichd borrels 5/6x per jaar in het centrum van Den Bosch;
• Work hard, play hard. Onze stichd-feesten zijn legendarisch.

About Us As a family of experts - currently employing over 750 people - we focus on creating exceptional products within our categories. From branded socks and underwear to fashionable swimwear and iconic fanwear, we are proud to Consciously Craft Convenience for customers and consumers. Partnering with global A-list brands our current brand portfolio includes PUMA, Tommy Hilfiger, Levis, Head and Calvin Klein for our Essentials. For our Fanwear business: BMW Motorsport, Formula 1, Williams Racing, Porsche Motorsport, Scuderia Ferrari F1 Team, Aston Martin F1 Team and Manchester City Football Club. And for our Lifestyle business: BMW Lifestyle. Through weaving together Design, Sales, Logistics, Marketing and Digital, we create a seamless one-stop-shop environment. A member of the PUMA Group, stichd is a licensee with its head office located in ‘s-Hertogenbosch, the Netherlands. In addition, stichd has a global presence with sales offices throughout Europe, China, in Southeast Asia and North America. The companys warehousing and logistics are in Tilburg, Netherlands, Mexico City, Malaysia and the United States of America. If youre interested in this position and meet the requirements, click Apply now! Acquisition as a result of vacancies is not appreciated. stichd provides equal opportunities for all job applicants, regardless of race, colour, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at stichd and PUMA and we do not tolerate any form of harassment or discrimination.